Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice

Research on location-based advertising (LBA) suggests that the merits of LBA lie in the fact that consumers can be targeted with location-congruent ads on their personal mobile devices. However, LBA consists of two underlying constructs: a mobile (vs. point-of-sales) advertising medium and location congruency (vs. location incongruency). This study aims to disentangle these underlying constructs by showing that they differentially affect the efficacy of an ad. Using a virtual reality lab experiment, this study shows that location-congruent ads result in increased choice for the target brand as compared to location-incongruent ads, independent of medium type. However, in location-incongruent situations, mobile ads attracted more attention than point-of-sales display ads. The advantages of LBA thus do not seem to emanate from medium type, but rather from the congruency between the ad and product location. When the ad is received at a different location than the product, the mobile medium is able to enhance consumers' ad attention.     

Are the BRIC countries overtaking intermediate countries in the race for international R&D? The case of Spain

The emergence of Brazil, Russia, India and China (BRIC) as international locations for foreign direct investment in R&D is a sign that multinationals are relocating their technological activities to new territories. This trend may weaken the supremacy of the developed countries until now considered leaders in innovation, and may mean the loss of the competitive advantages enjoyed by the countries considered intermediate innovators. This paper examines the situation of Spain as a typical intermediate economy and compares it to its main competitors among the BRICs. Based on eight case studies of subsidiaries with R&D centres in Spain, we conclude that the policies adopted by certain emerging economies to develop their national innovation systems are proving effective and that these countries now pose a threat to intermediate economies. However, the BRICs still lag behind in terms of the security of their institutional framework; this situation leaves intermediate countries in an advantageous position.     

中国城市宏观级差地租的形成机制

城市宏观级差地租是我国特殊国情下的创新理论。先梳理了城市宏观级差地租理论的发展和最新成果,在前人研究的基础上,提出一些新的理论观点。之后对城市宏观级差地租的概念进行了新的诠释,然后重点论述了城市宏观级差地租的形成机制,并结合我国实际情况,分别从城市区位级差地租、城市规模级差地租和城市功能级差地租三方面进行深入分析和论述,阐明了城市宏观级差地租形成的原因。最后总结了我国城市宏观级差地租理论创新的意义,指出中央政府对宏观级差地租理论的运用是缩小我国区域经济差距一个新的政策思路。     

An empirical analysis of tenant location patterns near department stores in planned regional shopping centers

The location of a store within a mall can affect the sales and profits of the store and its neighbors, and those of the mall׳s owner/developer. Because the interests of retail stores and the mall׳s owner/developer with respect to choice of location might not coincide, bargaining power might come into play. To assess empirically whether relative bargaining power as between a retail store and the mall owner/developer affects store location within a center, we focus on locations of stores near the department store tenants of malls. Department stores might have the bargaining power necessary to affect which tenants are chosen as neighbors of the department store.Using data collected from 148 regional shopping centers (malls) in 2007 in the five westernmost provinces of Canada, we examine the relationship between variables that reflect store location patterns near a department store׳s entrance, and variables associated with the bargaining power of developers. We find that the density of stores selling comparison shopping goods is larger near department stores within centers that are older or have a larger gross leasable area. In addition, such density is negatively related to the number of department stores contained in the center. Because a shopping center׳s age, gross leasable area, and the number of department stores in a center are expected to be associated with a developer׳s bargaining power, the above findings are consistent with the hypothesis that the store location patterns near department stores depend on the relative bargaining power of the developer and the department stores.     

Infrastructure development for alternative fuel vehicles on a highway road system

A new mathematical model for positioning alternative fuel (AF) refueling stations on directed-transportation networks with the objective of maximizing the coverage of path flow volume is proposed. This model is especially designed for developing an AF infrastructure on toll roads and other highways, where vehicles do not need to exit the road network for refueling, some candidate station locations are not located at interchanges, and some stations may only service vehicles on one driving direction. The proposed model is applied to the Pennsylvania Turnpike System using the 2011 truck traffic data and considering different vehicle driving ranges.     

A novel methodology for designing a household waste collection system for insular zones

This paper addresses the problem of designing a household waste collection system for rural insular areas using a barge for transportation, based on a novel mixed integer programming model that simultaneously integrates decisions of waste collection sites selection within the islands to be served, visit schedule for each selected collection site, and multi-period vehicle routing. An application to a real-world instance consisting of small rural islands located in the south of Chile shows the effectiveness and complexity of the model, along with the advantages of using a waste compactor instead of transporting the waste using bins onboard a barge.     

Introducing a preliminary consists selection in the locomotive assignment problem

The Locomotive Assignment Problem (LAP) is a class of planning and scheduling problems solved by assigning a fleet of locomotives to a network of trains. In the planning versions of the LAP, the type of consist (a group of linked locomotives) assigned to each train in a given schedule is determined. We introduce an optimization model (called consists selection) that precedes the planning LAP solution and determines the set of consist types. This selection leads to solutions that are characterized by potential savings in terms of overall fueling cost and are easier to handle in the routing phase.     

Request selection and exchange approach for carrier collaboration based on auction of a single request

This paper addresses the request selection and exchange problem in the carrier collaboration process with limited sharing of carrier’s request information. A framework including two decision makers, carrier and coordinator, is constructed and its collaboration process is described. In this framework, two request selection models for the carriers are established. In addition, a request exchange method for the coordinator is proposed and four profit allocation strategies are discussed. Compared with other four approaches, simulation results show that the proposed approach is effective and efficient.     

基于DEMATEL对煤炭企业供应商关键绩效指标间的关系分析

依据企业自身特点和要素间的关系构建评价指标体系,采用DEMATEL方法对淮南矿业集团的供应商选择评价进行研究。通过分析关键绩效指标间的逻辑关系和直接影响关系,揭示系统内要素的结构关系,为供应商的选择与供应链竞争力的提升提出了相应的建议。     

Pre-positioning of relief items in humanitarian logistics considering lateral transhipment opportunities

The main objective of this study is to investigate the inclusion of lateral transhipment opportunities into the humanitarian relief chain and to examine the effect of different parameters on minimizing the average distance travelled per item while serving the beneficiaries. Direct shipment model (DT), lateral transhipment model (LTSP) and maritime lateral transhipment model (MLTSP) are developed and compared between each other by using a real life earthquake scenario prepared for the city of Istanbul by JICA (Japanese International Cooperation Agency). Developed mathematical models decide on the locations and number of disaster relief facilities, quantity of relief items to hold at those facilities, and quantity of lateral transhipment between the facilities. Vulnerability of the roads and heterogeneous capacitated facilities are also considered. It can be concluded that both LTSP and MLTSP models gave better results than DT model and lateral transhipment option helps beneficiaries to obtain relief items faster and with higher service level.